I'MPERFECT

A brand that celebrates life's imperfections, promoting self-acceptance and diversity. My mission was to inspire positivity and self-love through various products.

Role

Lead Designer and Brand Creator

The logo is designed with each letter showcasing imperfections, embodying the concept of embracing flaws.

The brand I'mperfect transforms "imperfect" to "I'm perfect" with a simple apostrophe.

Stickers designed to promote positive messages and remind people of the beauty in imperfections.

Colors, Typography, Patterns.

A children's book, exploring damaged items around town and imagining the stories behind their imperfections.

Observing damages around the city, capturing photos, and crafting stories based on the imperfections.